Industry: Business Solutions

Year: 1992

Location: Boca Raton, Florida

Project: Alternative Briefcase Design – G1720

Challenge

IBM was looking for a functional case for the latest technology of the time: a laptop computer. With a new smaller form factor, it was no longer necessary to have a tabletop-fold-open briefcase for storing and retrieving the laptop.

Solution

We worked with our customer to develop one of the very first “stand-up” briefcases in the industry. The case could rest upright on the floor easily open from that position for retrieval of contents. This design has forever changed the world of business travel and working through seminars.