IBM was looking for a functional case for the latest technology of the time: a laptop computer. With a new smaller form factor, it was no longer necessary to have a tabletop-fold-open briefcase for storing and retrieving the laptop.

We worked with our customer to develop one of the very first “stand-up” briefcases in the industry. The case could rest upright on the floor, and easily open from that position for retrieval of its contents. This design has forever changed the world of business travel and working through seminars.